How to automatically send a direct message via Slack whenever an organization in Pipedrive is updated

Relay.app is an automation tool that lets you automate actions across Pipedrive, Slack, and many other apps. In this guide, we'll show you how to use Relay.app to automatically run the SlackSend DM” action for each PipedriveOrganization updated” event.
Pipedrive logoPipedrive > Slack
Trigger
Last triggered
Pipedrive logoOrganization updated
Slack logoSend DM
1

Set the Pipedrive trigger as “Organization updated”

Add the Pipedrive trigger to initiate your playbook's actions before updating organization details.

To do this, click "Add trigger" in your playbook. Select the "Organization updated" trigger option from the dropdown menu under Pipedrive. It will enable your playbook to automatically identify newly updated organizations and trigger necessary actions.

If you still need to connect your Pipedrive account to Relay.app, a prompt will guide you through the connection process.

2

Add the “Send DM” step in Slack

Integrate Slack automation into your playbook to receive timely updates on an organization in Pipedrive.

To do this, select "Add Step" and find the "Send DM" automation for Slack. Enter all the required details, including the receiver's name and the message body containing detailed information.

If you still need to connect your Slack account to Relay.app, you will be prompted to complete that connection. Ensure you allow the necessary permissions for Relay.app to send direct messages through your Slack account.

3

Activate your playbook

Activating your playbook is the last step in the process. Once you turn it on, it will automatically send a direct message via Slack whenever an organization in Pipedrive is updated without requiring manual intervention.

To activate your playbook, click the toggle button in the header. Before activating, we recommend performing a test run of your playbook to ensure all the steps work seamlessly together.

More how-to guides featuring Pipedrive and Slack

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