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How to automatically update tags in Mailchimp for new company changes in HubSpot

How to automatically update tags in Mailchimp for new company changes in HubSpot

Relay.app is an automation tool that lets you automate actions across HubSpot, Mailchimp, and many other apps. In this guide, we'll show you how to use Relay.app to automatically run the Mailchimp “Update member tags” action for each HubSpot “Company changed” event.
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HubSpot logoCompany changed
Mailchimp logoUpdate member tags
1

Set the HubSpot trigger as “Company changed”

To activate your playbook actions before changing a company in HubSpot, you need to add a trigger.

First, access your playbook and click on "Add trigger." From the HubSpot options, select the "Company changed" trigger. Then, choose constantly changing fields, like "About us." This will enable your playbook to perform the required actions automatically when the company changes.

If you haven't connected your HubSpot account with Relay.app yet, a prompt will guide you through the connection process.

2

Add the “Update member tags” in Mailchimp step

Integrate the Mailchimp automation to instantly update member tags from new HubSpot company changes.

Select "Add step," then locate the "Update member tags" automation, and input the relevant details, such as Audience, Email address, Tags that you want to add, and Tags to remove.

If you still need to connect your Mailchimp account to Relay.app, you will be prompted to complete that connection. Make sure to allow the necessary permissions for Relay.app to update tags through your Mailchimp account.

3

Activate your playbook

Activating your playbook is the last step. Once you turn it on, the playbook automatically updates tags in Mailchimp for new company changes in HubSpot without manual intervention.

To enable your playbook, click the toggle button located in the header. It is advisable to perform a test run of your playbook beforehand to ensure all steps work seamlessly together.

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