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How to automatically add subscribers in Mailchimp for new Deal changes in HubSpot

How to automatically add subscribers in Mailchimp for new Deal changes in HubSpot

Relay.app is an automation tool that lets you automate actions across HubSpot, Mailchimp, and many other apps. In this guide, we'll show you how to use Relay.app to automatically run the Mailchimp “Add subscriber to list” action for each HubSpot “Deal changed” event.
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Trigger
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HubSpot logoDeal changed
Mailchimp logoAdd subscriber to list
1

Set the HubSpot trigger as “Deal changed”

To activate your playbook's actions before modifying a deal in HubSpot, you need to add a trigger.

Go to your playbook and click "Add trigger." Select the "Deal changed" trigger from the HubSpot options and then choose the Pipeline you want to work with (e.g., "Sales Pipeline"). After that, select a field that you want to monitor for changes (e.g., "Amount"). This will allow your playbook to identify new deal changes and perform the necessary actions automatically.

If you haven't connected your HubSpot account to Relay.app yet, a prompt will guide you through the connection process.

2

Add the “Add subscriber to list” in Mailchimp step

Integrate the Mailchimp automation to instantly add subscribers to the list from new HubSpot deal changes.

Select "Add step," then locate the "Add subscriber to list" automation, and input the relevant details, such as Audience, Email address, Status, and Tags.

If you still need to connect your Mailchimp account to Relay.app, you will be prompted to complete that connection. Make sure to allow the necessary permissions for Relay.app to add subscribers to the list through your Mailchimp account.

3

Activate your playbook

Activating your playbook is the final step to automate HubSpot via Mailchimp. Once turned on, it will respond to add subscribers in Mailchimp for new Deal changes in HubSpot without manual intervention.

To enable your playbook, click the toggle button located in the header. It is advisable to perform a test run of your playbook beforehand to ensure all steps work seamlessly together.

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