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How to automatically add subscribers in Mailchimp for new contact changes in HubSpot

How to automatically add subscribers in Mailchimp for new contact changes in HubSpot

Relay.app is an automation tool that lets you automate actions across HubSpot, Mailchimp, and many other apps. In this guide, we'll show you how to use Relay.app to automatically run the Mailchimp “Add subscriber to list” action for each HubSpot “Contact changed” event.
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HubSpot logoContact changed
Mailchimp logoAdd subscriber to list
1

Set the HubSpot trigger as “Contact changed”

To activate your playbook actions before changing contacts in HubSpot, you need to add a trigger.

First, access your playbook and click on "Add trigger." From the HubSpot options, select the "Contact changed" trigger. Then, choose constantly changing fields, like "Phone number." This will enable your playbook to perform the required actions automatically when the contact changes.

If you haven't connected your HubSpot account with Relay.app yet, a prompt will guide you through the connection process.

2

Add the “Add subscriber to list” in Mailchimp step

To integrate Mailchimp automation, you can instantly add subscribers to the list from new HubSpot contact changes.

To do this, select "Add step" and then locate the "Add subscriber to list" automation. Then, input all the relevant details such as Audience, Email address, Status, and Tags.

If you still need to connect your Mailchimp account to Relay.app, you will be prompted to do so. Make sure to allow the necessary permissions for Relay.app to add subscribers to the list through your Mailchimp account.

3

Activate your playbook

Activating your playbook is the last step. Once you turn it on, the playbook automatically adds subscribers in Mailchimp for new contact changes in HubSpot without manual intervention.

To enable your playbook, click the toggle button located in the header. It is advisable to perform a test run of your playbook beforehand to ensure all steps work seamlessly together.

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