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How to automatically add subscribers in Mailchimp for new deal stages reached in HubSpot

How to automatically add subscribers in Mailchimp for new deal stages reached in HubSpot

Relay.app is an automation tool that lets you automate actions across HubSpot, Mailchimp, and many other apps. In this guide, we'll show you how to use Relay.app to automatically run the Mailchimp “Add subscriber to list” action for each HubSpot “Deal stage reached” event.
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HubSpot logoDeal stage reached
Mailchimp logoAdd subscriber to list
1

Set the HubSpot trigger as “Deal stage reached”

To activate actions in your playbook before a particular deal stage is reached in HubSpot, you need to add a trigger.

To do this, access your playbook and click "Add trigger." From the HubSpot options, select the "Deal stage reached" trigger. Next, choose the Pipeline (e.g., "Sales Pipeline") you want to work with and the corresponding stage (e.g., "Contract sent"). This will allow your playbook to identify the new deal stage reached and perform the required actions automatically.

If you haven't connected your HubSpot account with Relay.app yet, a prompt will guide you through the connection process.

2

Add the “Add subscriber to list” in Mailchimp step

Integrate the Mailchimp automation to instantly add subscribers to lists from the new HubSpot deal stage reached.

Select "Add step," then locate the "Add subscriber to list" automation, and input the relevant details, such as Audience, Email address, Status, Tags, and Name.

If you still need to connect your Mailchimp account to Relay.app, you will be prompted to complete that connection. Make sure to allow the necessary permissions for Relay.app to add subscribers to the list through your Mailchimp account.

3

Activate your playbook

Activating your playbook is the final step to automate HubSpot via Mailchimp. Once turned on, it will respond to add subscribers in Mailchimp for the new Deal stage reached in HubSpot without manual intervention.

To enable your playbook, click the toggle button located in the header. It is advisable to perform a test run of your playbook beforehand to ensure all steps work seamlessly together.

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