In this how-to guide

How to create new HubSpot companies from new Google Form responses
1. Set the Google Forms trigger as “Form response submitted”
2. Add the “Create company” in HubSpot step
3. Activate your playbook
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How to create new HubSpot companies from new Google Form responses

How to create new HubSpot companies from new Google Form responses

Relay.app is an automation tool that lets you automate actions across HubSpot, Google Forms, and many other apps. In this guide, we'll show you how to use Relay.app to automatically run the HubSpot “Create company” action for each Google Forms “Form response submitted” event.

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Google Forms > HubSpot

Trigger

Last triggered

Form response submitted

Create company

1

Set the Google Forms trigger as “Form response submitted”

Add the Google Forms trigger to initiate your playbook's actions before submitting a form.

To do this, click "Add trigger" in your playbook. Choose the " Form response submitted" trigger from the Google Forms options, then choose a form with which you want to work (e.g., "Company"). It will enable your playbook to automatically identify newly submitted forms and trigger necessary actions.

If you have yet to connect your Google Forms account to Relay, a prompt will guide you through the connection process.

2

Add the “Create company” in HubSpot step

Integrate the HubSpot automation to instantly create a new company from new Google Forms.

Select "Add step", then locate the "Create company" automation, and input the relevant details, such as the company owner, associated contacts, domain, name, about us, and Facebook company page.

If you still need to connect your HubSpot account to Relay, you will be prompted to complete that connection. Make sure to allow the necessary permissions for Relay to create a company through your HubSpot account.

3

Activate your playbook

Activating your playbook is the final step. Once turned on, it will respond to create new HubSpot companies from new Google Forms responses without manual intervention.

To enable your playbook, click the toggle button located in the header. It is advisable to perform a test run of your playbook beforehand to ensure all steps work seamlessly together.

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