In this how-to guide

How to automatically add followers to deals or contacts in Pipedrive for new Airtable records
1. Set the Airtable trigger as “Record created”
2. Add the “Add follower” in Pipedrive
3. Activate your playbook
Learn more about integrating with Pipedrive and Airtable
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How to automatically add followers to deals or contacts in Pipedrive for new Airtable records

How to automatically add followers to deals or contacts in Pipedrive for new Airtable records

Relay.app is an automation tool that lets you automate actions across Pipedrive, Airtable, and many other apps. In this guide, we'll show you how to use Relay.app to automatically run the Pipedrive “Add follower to organization” action for each Airtable “Record added” event.

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Airtable > Pipedrive

Trigger

Last triggered

Record added

Add follower to organization

1

Set the Airtable trigger as “Record created”

Add the Airtable trigger to initiate your playbook's actions before creating a record.

To do this, click "Add trigger" in your playbook. Choose the "Record created" trigger from the Airtable options. It will enable your playbook to automatically identify newly created records and trigger necessary actions.

If you have yet to connect your Airtable account to Relay, a prompt will guide you through the connection process.

2

Add the “Add follower” in Pipedrive

Integrate the Pipedrive automation into your playbook to ensure the prompt adding of followers from Airtable records.

Select "Add step," then locate the "Add follower" automation for Pipedrive, and input the relevant details such as Organization and Follower email.

If your Pipedrive account isn't connected to Relay, you will be prompted to complete that connection. Make sure to allow the necessary permissions for Relay to add followers through your Pipedrive account.

3

Activate your playbook

Activating your playbook is the last step to automate the addition of followers in Pipedrive for new Airtable records. Once you turn it on, the playbook automatically adds followers in Pipedrive for new Airtable records without manual intervention.

To activate your playbook, click the toggle button in the header. Before starting it, we recommend running a test to ensure all the steps work seamlessly together.

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