Automate follow-up emails based on subscriber actions
With Relay's ability to connect to MailerLite, follow-up emails are no longer a manual chore. Automate the creation of personalized follow-up messages or even entire email sequences in response to subscriber activities like form submissions, ensuring timely engagement without additional workload.
Synchronize subscriber data with CRM systems
Keep your sales and marketing data in sync by using Relay to automatically update CRM records when subscribers are added to or removed from MailerLite groups or segments. This ensures that your CRM reflects the most current customer data for more targeted sales outreach and marketing campaigns.
Facilitate event management processes
Connect MailerLite with your event management tools through Relay to streamline attendee registrations and updates. Automate the addition of new subscribers from MailerLite to your event management app when they submit a form, and manage their group status with precision to deliver a seamless event registration experience.
Optimize re-engagement campaigns
Use MailerLite segmentation and Relay’s workflow automation to trigger targeted re-engagement campaigns. When a subscriber is added to a specific segment indicating decreased engagement, Relay can initiate personalised outreach workflows, helping to rekindle their interest in your products or services.